Services
I am not a consultant who hands you a plan and leaves. I step in as your fractional head of growth and do the work: I set the plan, write the content, run the outbound, build the pipeline and sell alongside you. Sales and marketing, from one person. Once it works, I design the role, help you hire the person who will own it, and hand it over.
Who I help
You are launching something new
A new product, line or division, and no plan to sell it.
Growth depends on you
You are the only real seller, or the first sales hire is coming.
You need your first customers
And then you need them to stick.
The right buyers do not know you
A strong offer that nobody has heard of.
What I do myself, and where a partner comes in
I do it myself
- Diagnose where growth is stuck
- Pick who to sell to, build the plan and the scorecard
- Write your LinkedIn posts, long-form articles and newsletter, drawn from what you know
- Build and run outbound and social selling: target lists, messaging, sequences, referral partner programs
- Set up the pipeline: CRM, follow-up, sales playbooks
- Coach you and your team, and join key sales conversations
- Channel and ad strategy, and the tests that show what works
- Design roles, write scorecards, help hire and ramp
- Recruit and manage partners
- Weekly accountability
Where a partner comes in
- A full-time seat: daily cold calling and SDR work. I design the role and help you hire it
- Ad buying at a budget that needs a dedicated specialist
- Design, video and web development
- Event logistics
- Content volume beyond what I can write well myself
A partner comes in only when the work needs a full-time seat or a specialist. Their work is quoted up front, managed by me, and approved by you before it starts.
Vetted specialists for writing, design, ads and more, managed by me. You deal with one person.
Why not hire, or hire an agency?
| Full-time hire | Agency | Consultant | Charcoal | |
|---|---|---|---|---|
| What you get | A person on your team | A team on an account | Advice and a document | One partner who plans it and runs it |
| Time to useful | Recruit, hire, then ramp | Onboarding, then output | Fast, then it stops | A plan in 30 days |
| Strategy and execution | Both, once they are ramped | Execution inside their channel | Strategy only | Both, from one person |
| Who owns the outcome | They do, with you | The channel they run | Nobody, after the handover | I do, against a scorecard we agree up front |
| What it costs you | Salary, benefits, recruiting and ramp | A monthly fee, plus spend | A day rate or a project fee | One monthly price |
| What happens when it ends | You replace the role | You lose the channel | You keep the document | You keep the plan, the systems and the people |
Qualitative on purpose. The right answer depends on what is broken, and sometimes the right answer is a hire. The audit tells you which.
What I can and cannot promise
No one can honestly guarantee a number of new clients by a date, and I will not. I commit to a plan in 30 days, a weekly rhythm you can see, and a scorecard we agree on up front.
Growth Partner is $6,000 a month. Start with 90 days, then month to month. The growth audit is free.
No. I design the role, write the scorecard and the call framework, help you hire, and help them ramp. The daily calling belongs to someone whose job it is.