How the engine works, month by month
One channel, done properly. This page walks through the whole engine: the discovery month, the working calls, the three pillars every post is built from, and what happens after you hit publish.
Month one: discovery
Four working sessions, and no content is produced. That is deliberate. This month is where we learn you: how you actually talk, what you believe, what your buyers ask before they buy, and what you find funny. Your LinkedIn profile gets rebuilt as a conversion tool, so the right person landing on it knows within seconds whether you are for them. And we map your content pillars — the raw territory every post after this will be drawn from. That month is what everything after it is built from.
The engine: a call, a log, and twelve posts
Every two weeks we sit down for a 60-minute working call. It isn't a status meeting — it's extraction. What happened in your business that surprised or frustrated you, what a client asked that made you think, what you believe that your industry gets wrong. Between calls, an always-on idea log catches the fragments before they evaporate. The rule is absolute: no call, no content. From that material we write 12 LinkedIn posts a month in your real voice. You approve everything, and you post it yourself, under your own name — you own every word.
The three pillars
Expertise. What you actually know from years of doing the work, written so a normal person finds it genuinely interesting. This is where a buyer learns you know your craft, and it's where the trust comes from.
Humor. Jokes, on purpose. Wit signals intelligence, and being funny in public builds trust and likeability faster than almost anything else. A buyer who laughs with you has already let their guard down.
Personal. The human under the business. Who you are, what you care about, and what you're building. It's how strangers start to feel like they already know you.
After you publish
The right people engaging with your content get flagged — the ones worth talking to. You send the message, personally. We don’t run your accounts and we never automate your outreach, because the moment a message feels automated, the trust your content built is gone. A monthly review reads the numbers in the right order: reach is a health signal; real conversations with the right people are the score.
Beyond LinkedIn
The retainer is LinkedIn only, on purpose. But the material is yours, and it can carry the rest of your marketing whenever you want it — long-form answer articles for your website, newsletter editions, website copy and FAQs. All of that is à la carte: scoped honestly in the audit, priced separately.