How much does Charcoal cost?
One monthly retainer: $3,000 per month for the whole system — currently a discounted rate, with no tiers and no setup fees. It covers the foundation month, 8–12 short-form posts, two long-form pieces prepared for three surfaces, the conversation playbook, and the monthly review. À la carte engagements are priced separately.
Charcoal costs $3,000 per month, on a month-to-month retainer — currently a discounted rate for the whole system. There are no tiers, no setup fees, and no menu of services to assemble.
What the number includes
The retainer covers the full engine: 8–12 short-form LinkedIn posts a month written in your real voice, two long-form pieces each prepared for three surfaces (a LinkedIn article, a website answer page, a newsletter edition), extraction calls every two to three weeks, a shared idea log, the conversation playbook with lead flagging, and a monthly review where real conversations — not impressions — are the score.
The foundation month is included
Month one is a foundation period: voice extraction, your LinkedIn profile rebuilt as a conversion tool, and a map of the questions your buyers actually ask. It isn't a separate onboarding fee — it's the first month of the retainer, and it flows straight into the monthly rhythm.
À la carte options
If the full engine isn't the right fit yet, à la carte engagements are available at separate pricing — long-form answer content on its own, a one-off project, or higher volume than the standard retainer. Ask in the audit and we'll scope it honestly.
Why month to month
Content compounds, and we'd rather you stay because the numbers are improving than because a contract says you must. You own everything we write, from the first post — if you ever leave, the entire body of work stays yours.
How long until this produces leads?
Impressions and profile views move first, as health indicators. Real conversations with the right people build over the first couple of months, and long-form compounds over quarters — month six is measurably better than month one.
Related answerDo you publish it for me?
No — and that's deliberate. We deliver finished, ready-to-publish content; you publish it under your own name and own all of it. Buyers and AI engines both put more weight on individual people than on company pages.