Charcoal costs $3,000 per month, on a month-to-month retainer — currently a founding rate, locked in for as long as you stay. One tier, no setup fees, cancel any time.

What the retainer includes

The retainer is LinkedIn content, done properly: 12 short-form posts a month written in your real voice from your own material, a 60-minute working call every two weeks (no call, no content), an always-on idea log that catches ideas before they evaporate, warm leads flagged as they engage — you send the message, personally — and a monthly review that counts real conversations with the right people, not likes.

Month one is discovery

The first month is four working sessions, and no content is produced. That's deliberate: voice extraction, your LinkedIn profile rebuilt as a conversion tool, and your content pillars mapped — expertise, humor, personal. That month is what everything after it is built from.

Everything else is à la carte

The retainer is one channel done well. When you want the same material working elsewhere — long-form answer articles for your website, newsletter editions, website copy and FAQs, or higher volume — those are à la carte engagements, scoped honestly in the audit and priced separately.

Why month to month

Content compounds, and we'd rather you stay because the numbers are improving than because a contract says you must. You own everything we write, from the first post — if you ever leave, the entire body of work stays yours.